Our Story

Pro-level makeup, made effortless.

SUKIRU Beauty launched five years ago with a singular mission: to make the professional look accessible. Since then, we’ve engineered a lineup of fan-favorite essentials—from long-lasting liquid eyeliner to blend-like-a-dream blushes. Every product is designed to perform beautifully and last all day, giving you that artist-applied finish… without needing to be one.

Batya Reyz: The Artist Behind the Brand

After working on over 10,000 faces and testing countless tools, pro makeup artist Batya Reyz knew exactly what was missing in the industry. She didn't just want to create another brush set; she wanted to solve a problem.

“I designed SUKIRU brushes to give everyone full control. Each brush has a purpose, a clean design, and just the right amount of magic. Whether you’re a pro or just getting started, these brushes make mastering your makeup feel simple.”

SUKIRU Japanese for 'Skill'
Because great makeup should feel easy—and skill isn’t just for professionals anymore.